BRANDING PROJECT
The objective of this project was to create a full branding identity from scratch. The only thing given to us was the title of the company and the fact it is a food truck. Using only 2 colors for the logo, I wanted the logo to emphasize that it is a moving truck going to the city nearest to you. This food cart sells organic fruits and vegetable smoothies. I wanted the food truck to give a fun and outgoing feel, therefore I chose bright colors. Website, Car wrap, collateral, brochure, Annual report was designed from scratch.
